At Coast of Gold we make authentic African foods, with a modern twist. Bursting with rich aromas, fierce full-bodied flavours, and prepared with intimate attention to detail, our foods excite the senses, inspire culinary creativity, and elevate every meal.

I wanted to share a lighthearted story behind the creation of our product. To bring it to market, I had to secure approval from family members scattered around the globe—Aunties in Ghana, Uncles in England, cousins in the Netherlands, the USA, and even Hong Kong. Each had their own strong opinions: "Too much ginger!" "Not enough ginger!" and so on for nearly 12 months and 52 batches.

The breakthrough came when a message outside the family chat suggested that Uncle Nana Yaw's approval might hinge on a simple matter—free wine. So, we promptly placed an online wine order through Waitrose, and voilà, the rest is history.

Sometimes, it takes a little global input and a dash of wine to create a winning product!

The Coast Of Gold is another name for the original Gold Coast – a British Crown Colony on the Gulf of Guinea in West Africa from 1821 until its independence in 1957. The term ‘Gold Coast’ is often used to describe all of the four separate jurisdictions that were under the administration of the Governor of the Gold Coast.