FAQ

What is shito?

Shito is a Ghanaian pepper sauce, a dark, smoky West African condiment traditionally spooned over rice, grilled meat and eggs. Coast of Gold makes a gourmet version in Australia, sweet, smoky and spicy, from a family recipe with a modern twist. It comes in Mild, Medium and Hot.

How do you pronounce shito?

Shito is pronounced shee-tow, two syllables, not the way it looks. The name comes from the Ga language of Ghana, where shito simply means pepper. Coast of Gold leans into the cheeky reading with its launch jar, Holy Shito.

How hot is Holy Shito?

Holy Shito rates a full 10 out of 10 on Coast of Gold's Scoville scale. It is built on scorpion chilli, one of the hottest chillies in the world, at 4.8 per cent, which makes it hotter than the Hot Shito Pepper Sauce. It keeps the same sweet, smoky base underneath the heat.

Is Coast of Gold shito vegan?

Yes. Every Coast of Gold Shito Pepper Sauce and the Holy Shito jar is plant based, made with vegan Worcestershire, so there is no fish or shrimp, unlike much traditional shito. The Suya Spice Rub is plant based too. All the sauces contain soy, and the suya contains peanuts.

Where is Coast of Gold made?

Coast of Gold is made in Australia from at least 69 per cent Australian ingredients, handmade in small batches. It is a gourmet West African brand founded by Genevieve Muir, sold online and at the Carriageworks Farmers Market in Sydney. The Suya Spice Rub is made in Australia from imported ingredients.

How do you use shito?

Shito goes on almost everything. Spoon it over eggs, stir it through rice or noodles, spread it on a meat pie, or serve it beside anything off the grill. A little goes a long way. Start with Mild or Medium if you are new to it, then build up the heat.

What is the difference between Mild, Medium and Hot?

All three Coast of Gold Shito Pepper Sauces share the same sweet, smoky, umami base, and only the spice changes. Mild is gentle and family friendly, Medium is the balanced crowd pleaser, and Hot is the boldest of the range and the best seller. Holy Shito, the scorpion chilli jar, sits above them all.

What is suya spice rub?

Suya is a smoky, nutty West African spice blend, the seasoning behind the famous grilled skewers. Coast of Gold's Suya Spice Rub is traditional on beef, chicken, lamb and prawns, and just as good on tofu, mushrooms and roast vegetables. The blend is plant based and contains peanuts.

Is Coast of Gold gluten free?

The Holy Shito jar is gluten free and preservative free. Across the range, the allergen to note is soy in every Shito Pepper Sauce, and peanuts in the Suya Spice Rub. Coast of Gold does not claim allergen free, since the products genuinely contain these.

When does Holy Shito launch?

Holy Shito is on pre order now and launches on Saturday 1 August 2026, with deliveries from 3 August 2026. It is a small batch, limited run, the cheeky 40g scorpion chilli jar and the centrepiece of the Coast of Gold relaunch. Pre order to secure yours.